"Simplicity serves as a breath of fresh air. The clear approach to strategic planning and systems thinking is enlightening and accessible. From the first chapter, I was engaged with the step-by-step guidance on cutting through the noise and finding the core of what matters. What stands out about Simplicity is its practical applicability. The case studies, accompanied by actionable insights, made the concepts resonate with my experiences in business. The results I achieved in my own company, using the principles laid out in this book, were measurable and positive."  - Bryan Paul